Founded by an inventor who held over 2,000 patents, innovative thinking is part of our DNA, and our baby products are always designed with moms and babies in mind.

Working closely with mothers and the babies they love has led Playtex to a number of innovative, real-world solutions. Here are a few of them:
1960
Playtex introduces the Playtex® disposable bottle system. Babies experience far fewer gas pains, and Playtex quickly becomes the #1 disposable nursing system in the country.
1994
Playtex creates the very first spill-proof cup. so parents can encourage independence yet avoid messiness.
1995
Realizing how tough it is to carry a hungry baby and prep a bottle at the same time, Playtex introduces the first one-handed Drop-Ins® liners.
1996
The world's first leak-proof straw cup allows little kids to drink like big kids and you know how much they love that!
1998
Is it possible to design a bottle that virtually eliminates air bubbles? Playtex does it with the VentAire® bottle.
1999
Playtex purchases the Diaper Genie® System. Parents are thrilled with this new way to keep odor and germs away from baby.
2002
Playtex creates the first insulated spill-proof cup to keep drinks cool and fresh.
2003
A whole new world opens up to babies with an easy to sip, easy to grip cup designed especially for them—the very first Sipster® cup.
2003
Finally, a breast milk storage system that lets moms pump, store, and feed using just one bottle liner. With the Drop-Ins® Breast Milk Storage Kit, no transferring means no breast milk is lost.
2004
The Embrace® Double Electric Breast Pump gives mom a double bonus—an efficient, more comfortable way to express milk.
2004
Always looking for ways to bring bottle-feeding closer to breastfeeding, Playtex introduces the NaturaLatch® nipple.
2005
Parents rest easier after Playtex, along with dentists, design the new Ortho-Pro® pacifier to not interfere with baby's developing teeth.
2005
Efficient and comfortable, yet compact and lightweight, the Petite Double Electric Pump quickly becomes an ideal pump.
2006
Playtex creates a diaper disposal system that's even easier to use than the already popular Diaper Genie®, and the Diaper Genie® II system is born.
2007
With more and more moms feeding their babies outside of the home, Playtex introduces the Fridge-to-Go Tote that keeps liquids—including breast milk—cool three times longer than ordinary totes!
2008
The beloved Diaper Genie® System is taken to the next level when Playtex introduces the Diaper Genie II Elite™ System with a foot pedal for completely hands-free opening and Antimicrobial Protection.
2008
Playtex incorporates technology to make the VentAire® bottle even better! The VentAire® bottle system has an improved vent to help reduce air ingestion.
2011
Moms will love our easy-to-use trainer cup designed to teach little ones to drink from a straw. Simply squeeze the cup to push liquid up. Playtex® Lil’ Gripper® Straw Trainer Cup makes it easier for children to learn how straws work and for moms to track a child's development.
2011
Finally snack time can be fun, easy, and mess-free! Introducing the Playtex® Twist ‘n Click® snacker. The detachable and flexible rotating lid is designed for food protection and containment. Uniquely designed with an audible click for a secure leak-proof seal.
2012
The #1-Selling diaper pail brand brings you a portable, compact and easy to use Playtex® Diaper Genie™ Portable Bag Dispenser, with a fresh lavender scent. The dispenser fits conveniently in a diaper bag, car, or stroller. Easy to refill and use. Perfect for the busy mom on the go.
2012
The Playtex® Diaper Genie™ Portable Bag Dispenser Refill Pack fits the Playtex® Diaper Genie™ Portable Bag Dispenser and includes 25 lavender scented disposable bags.
2013
The new Playtex® SmartStand Lid Organizer was designed to organize and hold up to 12 lids. Designed to hold Playtex® cups and other sippy cup lids. Rotates so you can easily find the right lid. Assembles in seconds. No tools required.
2013














It’s a great year for new accessories: From easy ways to cool and clean bottles, to formula dispensers, space-saving drying racks and a sterilizer that kills 99.9% of germs. And, they can be used with both Playtex® Ventaire® and Playtex® Nurser bottles. Our Bottle Accessories are fast becoming Mom necessities!
2013
Playtex® Diaper Genie™ SmartCaddy diaper organizer. The convenient and stylish way to have all your home diapering supplies at your fingertips, no matter where you may need them.
2013
The new Playtex® Diaper Genie™ SmartCushion diaper changing cushion helps keep your baby secure and comfortable during changes when they're an infant and as they grow.
2013
The Playtex® Diaper Genie™ SmartKit diaper changing kit offers a hygienic way to help keep your baby comfortably in place, no matter where you change them.
We're not exactly sure what's next, but you can be certain that Playtex researchers and engineers will keep testing, studying and refining our products so that you can relax and love every moment with your beautiful baby.