New parents are filled with joy and excitement upon bringing home their newborn, yet this time can also be overwhelming. To help understand common issues, concerns and misconceptions new moms face during this time, Playtex recently conducted a national survey of both new and expecting moms to see what was on their minds and partnered with Dr. Laura Jana to address these results.*
Key findings include:
- Establishing Healthy Routines: Among top concerns for new moms
Key worries for moms center on creating daily routines for their little ones – more than half of moms (57%) worry about establishing a healthy sleep routine, and nearly half (49%) are concerned about establishing a healthy feeding routine.
- More specifically on feeding, moms also worry if their baby is getting enough to eat (26%), if they are latching on correctly (21%) and about general gas, colic and spit-up issues (20%)
- Other primary concerns among moms include: making sure they have everything they need to properly care for their baby (57%), minimizing exposure to germs and viruses (52%) and not being able to comfort their baby/stop them from crying (45%)
- Becoming an Expert on Baby: Moms worry about knowing everything
Those who worry about being an automatic expert can take comfort in the fact that while moms don't always know everything right away, they still usually make the right choices for their baby.
- Nine out of 10 moms (90 percent) with infants say they know they'll figure out what's right for their new baby, even if they don't always know exactly what to do
- About three out of five expectant moms (59%) sometimes worry they won't know exactly the right thing to do when caring for their new baby
- Among first time expectant moms, seventy-one percent were concerned
- Seeking Advice and Expertise: Moms look to grandma first
Two-thirds (67%) of moms cite their own mom as their main source of information during the first two weeks at home with their newborn.
- Other sources moms turn to most are pediatricians/childcare experts (64%) and other moms (49%)
- 60 percent of moms include websites as a source for information they will turn to most in the first few weeks; more than half include books or magazines (53%)
- The Social Network: New moms like to share with their "friends"
Many new moms like to share information and updates regarding their baby through social media channels including Facebook, Twitter, Skype, YouTube and personal blogs.
- Nearly one-third of expectant moms (32%) plan to share updates about her new baby using digital/social media before she heads home from the hospital
- More than half (52%) of moms who have recently delivered say they shared their first baby news using digital media even before they brought their baby home
- Within the first week of being home with their baby, 84 percent of moms surveyed will have used digital/social media to share updates about their new arrival.
- More than two-thirds of moms (67%) say they share updates about their infant via social media and online apps at least once a week
- Ninety-five percent of moms who use social media plan to share updates about their baby through Facebook (by far the most popular channel for sharing information)
For more information on bringing home your newborn and establishing healthy feeding routines please visit
www.Playtexbaby.com
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